McDonald’s 50,000 worker hiring spree will do more for market share than image

The announcement of hiring over 50,000 workers today as provided McDonald’s with news coverage and much hype these few days but what is spoken about is more about image and hat this will do for the unemployment rate.  That’s not the big story because the big story is more about market share.

We all know that McDonald’s is the most popular fast food chain in the world to many it is for good reason.  Lately fast food has come under some heat for the kinds of meals that they offer and each time they would adjust but this move is so much more than that.  Annalyn Censky of CNN Money reports in her article titled McDonald's hiring 50,000 workers today that “the new openings are available across 14,000 restaurants and include crew and management positions, part-time and full-time jobs. The average starting wage is $8 an hour, a McDonald's (MCD, Fortune 500) spokeswoman said.”  This announcement alone would improve any companies’ image but let’s look into the market share question.

If you take a serious look at where many McDonald Restaurants are located, it’s typically in urban areas which may have experienced serious economic challenges in the past.  By offering to bring more the workplace and providing a few just a little sliver of hope, they have managed to touch a portion of individuals seldom, if ever, reached by any industry.  They have touched the heart.  Ask any small child what’s their favorite restaurant and they will typically say McDonald’s without hesitation.  Now that sediment may be on the lips of teenagers, young adults and seniors as well.  They will always remember how, when others were laying off and closing down one restaurant opens it’s doors to more than just the public, they open their doors to offer a chance at a better existence.  

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