McDonald’s 50,000 worker hiring spree will do more for market share than image
The announcement of hiring over 50,000 workers today as provided McDonald’s with news coverage and much hype these few days but what is spoken about is more about image and hat this will do for the unemployment rate. That’s not the big story because the big story is more about market share. We all know that McDonald’s is the most popular fast food chain in the world to many it is for good reason. Lately fast food has come under some heat for the kinds of meals that they offer and each time they would adjust but this move is so much more than that. Annalyn Censky of CNN Money reports in her article titled McDonald's hiring 50,000 workers today that “t he new openings are available across 14,000 restaurants and include crew and management positions, part-time and full-time jobs. The average starting wage is $8 an hour, a McDonald's ( MCD , Fortune 500 ) spokeswoman said.” This announcement alone would improve any companies’ image but let’s look into the marke...